Using Email to Recover Abandoned Carts in Online Retail
If you’re an online retailer, then chances are you’ve experienced the frustration of abandoned carts. Customers add items to their cart, but for some reason or another, they never complete the purchase. It’s a common problem that can have a significant impact on your business – but there is a solution.
There are many reasons why customers might abandon their carts, but whatever the reason, cart recovery can help you boost your sales and improve your bottom line. In this blog post, we’ll take a look at some of the key benefits of recovering abandoned carts.
There are a number of reasons why someone might abandon their cart, but the most common ones are:
-they were just browsing and not actually looking to buy anything
-the price was too high
-the shipping costs were too high
-the website was confusing or difficult to navigate
-they couldn’t find what they were looking for
Whatever the reason, abandoned carts represent lost revenue for businesses. And that’s why it’s so important to try to recover them.
Reasons for abandoned carts
Cart recovery is the process of reaching out to customers who have abandoned their shopping carts and trying to encourage them to complete their purchase. It’s a simple concept, but it can be extremely effective. In fact, studies have shown that recovering just a single abandoned cart can increase your overall sales by up to 30%.
When it comes to online retail, one of the most frustrating things that can happen is an abandoned cart. Not only does it feel like a personal rejection, but it also costs businesses money. In fact, it’s estimated that abandoned carts cost retailers $18 billion annually.
There are a number of reasons why carts are abandoned, but some of the most common include:
– The customer wasn’t ready to purchase: Sometimes, people add items to their cart without being fully committed to buying them. They may be just browsing, or they may be waiting for a sale. Either way, unless you can somehow convert them into a paying customer, you’re likely to lose out on that sale.
– The customer changed their mind: This one is similar to the first, but it’s worth mentioning separately. Just because someone puts something in their cart doesn’t mean they’re definitely going to buy it. In fact, according to one study, 68% of people have changed their minds about a purchase after adding it to their cart.
– The customer was interrupted: This one is especially common if you have a lot of people shopping on mobile devices. If someone gets a phone call or a text message in the middle of their purchase, there’s a good chance they’ll get distracted and abandon their cart.
– The customer wasn’t ready to enter their payment information: For whatever reason, some customers are just not comfortable entering their payment information online. If your checkout process is too long or complicated, you may lose them before they even get to that step.
Combating abandoned carts
So how can you combat abandoned carts? Here are a few tips:
– Make sure your website is optimized for mobile: As mentioned above, more and more people are shopping on their mobile devices. If your website isn’t optimized for mobile, you’re likely to lose a lot of potential customers.
– Offer a variety of payment options: In addition to credit and debit cards, consider offering other payment options like PayPal or Amazon Payments. This will make it easier for people to checkout, and they’ll be less likely to abandon their cart.
– Simplify your checkout process: Don’t make your customers jump through hoops just to complete their purchase. The simpler your checkout process is, the more likely people are to finish it.
– Use abandoned cart emails: These are emails that are automatically sent to customers after they abandon their cart. They typically include a reminder of what was in the cart, as well as a link to make it easier for the customer to finish their purchase.
– Offer free shipping: Shipping costs are one of the most common reasons for abandoned carts, so consider offering free shipping on orders over a certain amount. Even better, offer free shipping on all orders!
– Provide a discount: This is another great way to encourage people to complete their purchase. Whether it’s a percentage off or a specific dollar amount, discounts can be a powerful motivator.
By following these tips, you can help reduce the number of abandoned carts and improve your bottom line.
Recovering abandoned carts using emails
There are a few different ways to go about recovering abandoned carts. The most common one is to send out abandoned cart emails.
These are emails that are automatically sent to someone after they’ve abandoned their cart. They usually include a reminder of what was in the cart, as well as a discount or incentive to encourage the person to come back and complete their purchase.
Abandoned cart emails can be highly effective, but they’re not the only way to recover lost revenue. Other options include:
-Sending out retargeting ads
-Adding live chat to your website
-Offering free shipping on orders over a certain amount
-Making it easy to find your contact information on your website
-Offering customer support via phone or chat
There are a lot of different ways to recover abandoned carts. The best approach is to try a few different methods and see what works best for your business.
Abandoned carts are a big deal in online retail. recovering them can mean the difference between a successful business and one that struggles to keep its head above water.
If you’re not already doing so, implementing a cart recovery strategy is a no-brainer. The benefits are clear – increased sales, improved customer satisfaction, reduced churn and valuable data – so there’s really nothing to lose.
Of course, recovering abandoned carts is only one part of the puzzle. You also need to make sure that your customers have a good experience on your website and that they don’t encounter any problems that would cause them to abandon their cart in the first place. But if you can nail both of those things, you’ll be well on your way to success.
