We all know that when it comes to managing a store, online or physical, it’s very important to keep the conversion rate as high as possible. After all, a higher conversion rate means more sales and more revenue. But what if your conversion rate isn’t as high as you’d like it to be?
There can be many causes for low sales rates in online retail. One common cause is a lack of traffic to the website. If potential customers can’t find your site, they’re not going to make a purchase.
Another common cause is a poorly designed website. If your website is difficult to navigate or doesn’t offer a good user experience, visitors are likely to give up and go to a competitor’s site.
Finally, a low conversion rate can be caused by ineffective calls to action or a lack of free shipping offers. By addressing these issues, you can start to see an increase in your online sales, so let’s take a deep dive into the five proven methods that you can use to boost your sales
What is my conversion rate?
As an online retailer, your conversion rate is one of the most important metrics to track. Your conversion rate is a measure of how many visitors to your site take the desired action, whether that’s making a purchase, signing up for a newsletter, or filling out a contact form.
Increasing your conversion rate can have a significant impact on your bottom line, as it will generate more sales and, in turn, more revenue.
How can I increase my sales?
Increasing your sales is the most important aspect of managing your online store. There are a few things that can cost you that sale, as we mention earlier, and you can work on fixing those problems if you have them, there are also some tried and true things you can do to increase your sales.
1. Use engaging visuals
Visuals are an important part of any website, but they’re especially important for eCommerce sites. Studies have shown that product pages with videos are more likely to convert than those without.
In addition to using videos, make sure to use high-quality product photos. People want to see what they’re buying, so don’t skimp on the visuals.
2. Make it easy to navigate your site
The first thing you need to do is make sure that your website is easy to navigate. If potential customers can’t find what they’re looking for, they’re likely to give up and go to a competitor’s site. So streamline your navigation and make it as simple as possible for visitors to find their way around.
Making your website more navigable is one of the best ways to increase your online retail conversion rate. If potential customers can’t find what they’re looking for, they’re likely to give up and go to a competitor’s site. So streamline your navigation and make it as simple as possible for visitors to find their way around.
One way to do this is to create a clear and simple navigation bar that is easy to understand. Another way is to make sure that your product pages are well organized and easy to find. By making your website more navigable, you’ll make it easier for potential customers to find what they’re looking for and purchase your products.
3. Offer free shipping
Shipping costs are one of the biggest deterrents to online shopping, so offer free shipping on all orders, or at least on orders over a certain amount.
Free shipping is one of the best ways to increase your conversion rate. In fact, studies have shown that nearly 70% of shoppers are more likely to make a purchase if they’re offered free shipping. So if you’re not offering free shipping, now is the time to start.
Offering free shipping is one of the best ways to increase your online retail conversion rate. Studies have shown that nearly 70% of shoppers are more likely to make a purchase if they’re offered free shipping. So if you’re not offering free shipping, now is the time to start.
There are a few different ways to offer free shipping. One way is to offer it for all orders over a certain amount. Another way is to offer it for first-time customers only. Whichever way you choose to do it, offering free shipping is an effective way to increase your online retail conversion rate.
4. Use compelling copy
In addition to using great visuals, your copy also needs to be engaging. Write product descriptions that are clear and concise and use persuasive language to encourage people to buy everywhere on your site.
Your calls to action need to be strong and clear if you want to convert visitors into customers. Make sure your CTAs are visible and tell visitors exactly what you want them to do. For example, if you want them to buy a product, make sure your CTA says something like “Buy now” or “Add to cart.”
Your calls to action should be placed prominently on your website so that visitors can’t miss them. You can put them in the header or sidebar, or you can use pop-ups or slide-ins. Whichever way you choose to do it, make sure your CTAs are effective and conversion-focused.
Create and follow a sales and marketing plan
One of the best ways to increase sales is to create and follow a sales and marketing plan. This plan should include a variety of strategies for reaching potential customers and converting them into buyers.
Some of the most effective marketing strategies include SEO, content marketing, social media marketing, and email marketing. By using a combination of these strategies, you can reach a large number of potential customers and increase your chances of making a sale.
In addition to marketing, your sales plan should also include strategies for closing the deal. Some effective sales techniques include offering discounts, providing free shipping, or offering a free trial. By using these techniques, you can increase the likelihood that a potential customer will make a purchase.
Increasing your online retail conversion rate is important because it can lead to a boost in sales. There are a few different ways to increase your conversion rate, such as making your website more navigable, offering free shipping, and using strong calls to action.
Keep in mind as you solve issues that may be costing you sales, or apply new strategies to make your conversion rate higher, that there is no one-size-fits-all when it comes to online sales and that some experimentation will be required before you can find the winning formula for your store.
At Stage Try, we would love to help you increase your store’s sales with the super trendy Try Before You Buy model. Book a demo and talk to our team so you can know more about Stage Try and how we can help your store.