These past few years, online shopping has seen unprecedented growth all over the world. And that’s not all, E-commerce sales are expected to continue growing in popularity due to the convenience and ease of purchase they offer consumers. Online Stores need to focus on optimizing their online presence and e-commerce offerings to capitalize on this trend ahead of their competitors, but the question remains: how to increase online sales?
Optimizing your online presence is essential for any business looking to capitalize on the growing popularity of e-commerce. There are many things you can do to optimize your e-commerce site to improve your sales conversion rate.
In this blog post, we’ll see some of the biggest causes of e-Commerce low sales and what you can do to solve them.
Lack of traffic to your e-commerce site:
One of the biggest challenges facing e-commerce businesses is low traffic to their pages. This can be caused by many factors, including poor search engine optimization, a lack of social media presence, and not having an attractive website. If you’re struggling with low traffic, there are some things you can do to fix it. Remember people can’t purchase anything from your store if they don’t know it exists.
One way is to optimize your website for search engines so that potential customers can easily find you when they’re searching for products or services online similar to the ones you offer.
Another way to increase traffic is to use social media to promote your products and services. You can also use email marketing to reach your target audience or analyze your data to identify areas for improvement.
You can also implement email marketing campaigns and social media exposure to increase traffic to your store. Excellent service and a fun and easy shopping experience can also get you word-of-mouth publicity.
Keep your website up-to-date with the latest trends and make sure it’s easy for potential customers to purchase from you.
Poor website design
Another common challenge facing e-commerce businesses is a poorly designed webpage. This can lead to customers getting frustrated with your site and leaving without making a purchase. There are a number of things you can do to improve your webpage design, including using attractive images, easy-to-navigate menus, and clear calls to action.
Your website’s design is important for many reasons. First, it needs to be visually appealing so that potential customers are interested in staying on it. Second, it needs to be easy to navigate so that visitors can find what they’re looking for quickly and easily. Third, your website needs to be optimized for search engines so that potential customers can easily see it on their search results pages. If your website is poorly designed, it will be difficult to keep your customer on board with the sale.
You can also use email marketing to reach your target audience. Always analyze your data to identify areas for improvement.
Keep in mind that customers are looking for a fun and personalized shopping experience and it’s important your store’s webpage offers them that.
Lack of compelling product descriptions or photos
Bad product descriptions are another online store killer. It leads to customers being confused about what they are buying, having second thoughts, and not making a purchase. By taking the time to improve your product descriptions, you can increase sales and improve customer satisfaction.
To improve your product descriptions, use clear and concise language, provide detailed information, and use high-quality images.
Your product descriptions and photos are important in many ways. They need to be compelling so that potential customers understand exactly what you’re selling and become more interested in purchasing your products. Accuracy is key so that customers know what they’re getting when they make a purchase.
Optimize your descriptions for search engines so they are shown to your potential customers when they look for the kind of products you offer. If your product descriptions and photos are great, customers will be more likely to make a purchase.
Lack of customer reviews
Customer reviews are important as well. Reviews provide social proof that your products or services are high quality and worth purchasing. 57% of online shoppers say they consider user reviews before buying something online and are more likely to get a product if it has good reviews.
They also help build trust between you and potential customers, help improve your search engine ranking, making it easier for potential customers to find your products or services. If you don’t have any customer reviews, it will be more difficult to turn leads into actual sales.
You can offer incentives for customers to leave a review, and make it easy for them to leave a review by including links on your website and in your email signature. Follow up with customers after they make a purchase and ask them to leave a review, this will also improve their shopping experience with post-sale support. Last, monitor your social media channels and encourage customers to leave reviews on your products or services.
Complicated checkout process
Nowadays, customers are looking for fun, customized, and easy online shopping experiences. They expect the store to provide good descriptions of the products, free shipping, flexible return policies, and an easy checkout process.
A complicated checkout process can be a major barrier to sales. If potential customers have to jump through too many hoops to purchase your products or services, they’re likely to give up and look elsewhere.
Make sure your checkout process is as short and simple as possible, so customers stay engaged. Also, offer a variety of payment options so they can choose the one that suits their needs. Always provide clear and concise instructions at each step of the checkout process. Adding to the previous point, use customer testimonials to show potential customers that your checkout process is easy to use and reliable.
Not enough payment options
If you’re not offering a variety of payment options, you’re likely losing out on sales. Customers want to be able to choose the payment option that’s best for them, and if you’re not offering it, they will go to the store that does.
Research the most popular payment methods and make sure you’re offering them. You should also partner with a payment processor that offers a variety of options. Flexible payment terms so that customers can choose the option that’s best for them are very popular.
Remember potential customers are looking for a frictionless shopping experience and they will jump from store to store until they find it. The best thing to do is make sure you are the store offering the premium experience they’re looking for.
Lack of customer support
Customers want to know that they can contact you if they have questions or problems, and it is extremely important that your customer service department is easy to contact from as many channels as possible.
So make sure your contact information is easily accessible on your website and in your marketing materials. You have to make sure your customer support team is responsive, well-trained, and helpful. To identify problem areas in the support process, track the results of your customer support so that you can make adjustments.
If you offer services like “Try Before You Buy”, your customer support team has a very powerful tool to reassure customers their purchase is the product they’re looking for by allowing them to see the product in person before paying for them.
Not offering discounts or coupons
Discounts or coupons are a valuable opportunity to boost sales. These tools are great because they encourage both your existing customer base and your potential customer base to give your products a chance and make a bigger purchase.
To implement these tools successfully, make sure your discounts and coupons are clearly visible on your website. You can also include them in your email and social media marketing. It’s ideal to offer a variety of discounts and coupons so that there’s something for everyone, but make sure they don’t eat up your margins.
Make sure your discounts and coupons are easy to use and understand, and that you can track the results so you can tell which strategy is better. If you don’t want to constantly offer discounts or coupons, substituting them for services like Try Before You Buy can help you make a unique and enticing offer that doesn’t involve lowering your prices.
Poor search engine optimization
Poor SEO compounds with low traffic and it’s one of its causes. Bad SEO will bury your store at the bottom of the results page, keeping potential buyers from finding it. Make sure your product description and webpage include crucial keywords while keeping the text easy to read and the entire website clear and easy to navigate.
If you’re not happy with your website’s current search engine ranking, make sure to use the right keywords. There are many tools that can help you find the best keywords for your kind of product or service. Create high-quality content that includes those keywords, but don’t “over-optimize” by packing the keywords until the text looks unnatural.
Lack of social media presence
Another thing that helps your store get exposure and word-of-mouth publicity is to be active on the right social media platforms. Not all social media channels are born equal, and you should analyze them to find the best possible channels to promote your e-Commerce.
Social media presence can be overwhelming without the right tools. It involves creating good and quality content that is interesting to your potential customers. Creating relationships, answering questions, and interacting with your customers on these channels are great ways to increase customer loyalty and increase your sales.
Implementing Try Before You Buy in your store
Now that we have touched on solutions for these common problems, we’d like to mention that “Try before you buy” is a great way to increase sales and conversions. This model is new and more and more stores are adopting it every day. You can create customer satisfaction and gain a competitive advantage by being among the first online businesses to adopt it.
Among the services that can help you implement “Try Before You Buy”, Stage Try stands out as a premium solution. We include a one-click checkout for your customers, a complete store dashboard, and even offers marketing tools. You can also request material branded to match your store, a landing page, and a presence in the Stage Try Marketplace.
There are other things you can do to increase eCommerce sales like offering free shipping and providing other incentives. Just remember to keep the process easy for your customers, keep your customer service ready and easy to reach, and optimize the text so you can get better search engine results.
Stage Try has created a fantastic set of tools to not only help you implement the “Try Before You Buy” model. It helps you create promotional material for your social outlets, an easy way to keep track of your inventory, a seamless transition from your Shopify store, a way to simply create and activate discounts and cashback promotions, and much more.
If you’re interested in our services and would like to work with our premium “Try Before You Buy” solution, book a demo right now. We will be more than happy to give you more details and answer all your questions so you can boost your sales conversions to four times more and make your online store an absolute success!