As online shopping becomes more and more popular, many stores are looking for ways to stand out from the competition. One increasingly popular option is to offer a Try Before You Buy service. This new way to shop online gives shoppers peace of mind knowing they can see the product firsthand before paying for it.
The Try Before You Buy online store concept is simple – customers can browse and purchase items as normal, but with the added option to try out products before they commit to buying them. This could be done in a number of ways, the most popular online offer is allowing customers to take items home for a set period of time before having to decide whether to keep or return them.
There are many benefits to this concept for both customers and businesses. For customers, it helps ensure they are happy with the item before giving up their hard-earned money for it. They could also save money in the long run, as they will only pay for the products that really meet their expectations. This is good news for stores because customers are less likely to return items that they have had a chance to try out first. Businesses also have the opportunity to increase sales and build customer loyalty, as customers generally prefer the service and most will come back for more products.
Before implementing Try Before You Buy
If you are considering offering Try Before You Buy in your store, there are a few things you need to keep in mind to make sure it is successful:
- Make sure the Try Before You Buy model makes sense with the products you sell. If your products are too expensive or will get damaged if opened you may want to consider other alternatives, like copies or samples.
- Have a clear returns policy that lets customers know what their options are if they decide not to keep an item. Make it clear and detailed because it will be the arrangement made with the customer.
- Make sure you have a strong operations department to help with try-outs and returns – this could mean hiring additional staff or training existing staff members on the Try Before You Buy process. Finding the right tools to help you keep track of your inventory is crucial for success.
- Don’t forget you need to promote the concept to your customers so that they are aware of it and make use it. We talked about ways to increase traffic to your store. A strong presence on social media and other marketing outlets can be the difference between success and failure.
- Finding the right tools to manage your online store is one of the best things you can do. Services like Stage Try offer full control over everything related to your store with an all-inclusive store dashboard that is very intuitive and easy to use.
Implementing Try Before You Buy
Whichever way you choose to implement Try Before You Buy, it’s important to make sure that you have a system in place to handle a high volume of customers using it. Keep in mind your Try Before You Buy offer will be seen by your existing customer base as well as new potential customers. You’ll also need to make sure that your employees are trained on how to handle Try Before You Buy requests, shipping, returns, and communication with customers.
Keep in mind this new way to shop online is a great way to give customers what they want and boost your bottom line, which will reduce your abandoned carts rate by ending any second thoughts your customers may have, and it will increase your conversion rate and lifetime value.
With these things in mind, you can start planning how Try Before You Buy will work in your store. With a little planning and awareness of your business capacities and needs, this model can be a great way to increase sales and give customers what they want.
It’s important to keep track of earnings when implementing Try Before You Buy. This will help you to know whether the policy is working and if it’s worth continuing. One way is to track the number of sales made with Try Before You Buy. Another way is to track the total value of items sold with Try Before You Buy.
Whichever method you choose, always be aware of how Try Before You Buy is affecting your bottom line.
Making the most out of Try Before You Buy
There are a few different ways that stores can make the most out of Try Before You Buy. We talked about promoting it heavily to your customers. This can be done through advertising, in-store signage, and by training employees to mention Try Before You Buy to customers when offering support.
Another way to make the most out of this model is to offer it for a limited time or for select products. This creates a sense of urgency and can increase sales.
This amazing new tool is changing the way people shop online and being an early adopter will put you ahead of those stores that don’t offer this chance. Having the right tools to make the transition from traditional online selling to Try Before You Buy is crucial, and online services like Stage Try’s complete premium solution includes everything you need.
The premium Stage Try solution includes:
- A unified checkout button, integrated into your store’s checkout page.
- A trial period of 7 days.
- A $0 checkout with no hidden fees.
- A complete store dashboard where you can manage your inventory and orders.
- Marketing tools and campaigns to help you promote your store.
With Stage Try’s solution, you can offer Try Before You Buy with confidence, knowing that you have a system in place to handle all the moving parts. Book a demo today to learn more about how our Try Before You Buy solution can benefit your store.